Bachelor dual Studies BWL - Digital Business
Your dual study program BWL - Digital Business (B.A.)
The BWL with the focus on Digital Business degree programme will make you an expert in digitalisation in business. You will deal with topics such as Digital Future Commerce, Marketing Analytics, Digital HR as well as Finance and Controlling and thus acquire the crucial skills for the digital economy. Our degree programme has a practical focus and prepares you specifically for the digital challenges of professional life. With the BWL - Digital Business programme, you will pave the way for a promising career in an industry that is constantly gaining in importance and qualify you for a successful career in companies of all types and sizes.
Depending on where you study, you will study in one of our two study models: dual study programme or dual myStudy programme.
Fact Check: Your dual study programme BWL - Digital Business
Study Model
Theory:
Classes on campus (dual studies) or
Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Duration
Your degree programme lasts 6-7 semesters and has 180 Credit Points, depending on the study model.
STUDY LOCATIONS
Aachen, Augsburg, Berlin, Bielefeld, Bochum, Bonn, Braunschweig, Bremen, Chemnitz*, Dortmund, Dresden, Duisburg, Düsseldorf, Erfurt, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Kassel, Kiel, Köln, Leipzig, Lübeck, Mainz, Magdeburg, Mannheim, München, Münster, Nürnberg, Potsdam, Regensburg, Rostock, Stuttgart, Ulm, Virtueller Campus, Wuppertal, Würzburg
Depending on study model and study start
START AND DURATION OF STUDIES
For this degree programme it is possible to start 4 times a year.
Start:
01.01.2025
01.04.2025
01.07.2025
01.10.2025
You can apply up to 1 month before the start of your studies.
Duration:
7 semesters
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
In accrediation.
*Subject to state recognition of the degree programmes and approval of the Chemnitz branch by the Free State of Saxony. We expect the approvals from the ministries by the start of the programme at the latest. To date, all IU International University programmes have been successfully accredited and approved on time.
We expect approval from the Ministry by the start of the programme at the latest. So far, all IU International University (IU) programmes have been successfully accredited and approved on time.
Dual study programmes for the Bachelor BWL - Digital Business
You can complete your Bachelor's degree in BWL with the focus on Digital Business in one of our two study models, depending on the study location: The dual study programme or the dual myStudium. What doesn't change: You will spend 20 hours a week with a practice partner of your choice and gain important work experience. Find out more about the study models now!
Dual study programme model: Courses on campus + 20 hours/week with your practice partner.
Study locations: Augsburg, Berlin, Bremen, Dortmund, Dresden, Düsseldorf, Essen, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mainz, Mannheim, München, Nürnberg, Stuttgart, Ulm
Dual myStudium study model: Voluntary courses on campus or virtually via livestream + 20 hours/week with your practice partner.
Study locations: Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Chemnitz*, Duisburg, Erfurt, Freiburg, Karslruhe, Kassel, Kiel, Lübeck, Magdeburg, Münster, Potsdam, Regensburg, Rostock, Virtueller Campus, Wuppertal, Würzburg
Contents of the dual study programme in BWL - Digital Business
The dual study programme in BWL with the focus on Digital Business prepares you intensively for the digital business world. You will immerse yourself in digital trends, develop strategies for digitally orientated companies and expand your expertise in areas such as digital commerce, marketing analytics and digital HR. Modules on digital finance and controlling as well as digital business models round off your training. From the 5th or 6th semester, you will specialise in order to be optimally prepared for the challenges of the digital economy.
You can find a detailed curriculum on the page of your chosen study model: BWL - Digital Business dual studies programme or BWL - Digital Business dual myStudium programme. A semester could look like this:
Your personal contact
Our free student advisory service will gladly help you find your optimal study programme.
Why you should study BWL - Digital Business dual
Theory & Practice
15.000 Praxispartner
Private studies for 0€
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
Dual Studies BWL - Digital Business: Your career opportunities
The dual degree programme in BWL with the focus on Digital Business offers you a lot of perspectives: It prepares you for responsible positions in welfare organisations, social services, associations or non-governmental organisations (NGOs).
After graduation, for example, you will work as:
Junior Business Analyst
As a Junior Business Analyst, you will use your analytical expertise to manage your company in a data-driven way. You will analyse data requests and requirements, create convincing dashboards and provide clear recommendations for action. Together with your team, you will drive forward data-based working methods and support exciting projects in e-commerce and marketing. With your commitment, you will contribute to the sustainable development of KPIs in the specialist areas assigned to you and strengthen the link between these and Business Intelligence Development, which deals with reporting tools, for example.
Junior Digital Business Consultant
As a Junior Digital Business Consultant, you are a driver of innovation in the digital age. You are the interface between specialist departments, IT and data science and accompany your company into the digital future. In addition to developing digital strategies and digital business models, you will plan and implement targeted marketing and sales measures in the digital environment.
Junior Product Manager
As a Junior Product Manager, you will play an active role in shaping your company's digital offering. After conducting in-depth market research and analysing business processes, you will develop digital product ideas, business models and strategies. With your careful project planning and management, you will ensure that the products and services you develop are successfully positioned on the market.
Popular degree programmes
Bachelor Betriebswirtschaftslehre
Do you want to start your career in business? With a dual degree programme in Betriebswirtschaftslehre, you can build a solid foundation for such a career.
Bachelor BWL - Nachhaltigkeitsmanagement
Shape social areas with economic knowledge: Start your dual degree programme in BWL - Nachhaltigkeitsmanagement.
Bachelor BWL - International Management
Shape social areas with economic knowledge: Start your dual degree programme in BWL - International Management.
Awards, accreditations and certifications
