Bachelor Duales myStudium BWL - Digital Business
Shape the digital future of companies with your expertise: Start your dual myStudium in Business Administration - Digital Business with the dual myStudium programme at IU.
Your dual myStudium BWL - Digital Business (B.A.)
On the BWL with the focus on Digital Business degree programme, you will learn how digital technologies and innovations are transforming the corporate world. From Digital Future Commerce and Marketing Analytics to Digital HR and Finance and Controlling, you will acquire all the knowledge you need to be successful in the digital economy. Our practice-orientated knowledge transfer prepares you optimally for the challenges of the digital working world. With our Business Administration Digital Business degree programme, you will lay the foundation for an exciting career in a future-oriented industry and be ideally equipped to operate successfully in companies of various industries and sizes.
Your study model: dual myStudium
You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
Fact check: Your dual mystudium BWL – Specialization Digital Business
Study Model
Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 6 semesters and has 180 Credit Points
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Duisburg, Erfurt, Freiburg, Karlsruhe, Lübeck, Münster, Regensburg, Rostock, Würzburg
Available on the following campuses from
START OF STUDIES
For this degree programme it is possible to start 4 times a year.
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
Subject to accreditation. 180 ECTS - German
We expect approval from the Ministry no later than the start of the program. To date, all IU International University programs have been successfully accredited and approved on time.
[[Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Duisburg, Freiburg, Karlsruhe, Lübeck, Münster, Regensburg, Virtueller Campus, Rostock, Würzburg Subject to governmental approval: Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Duisburg, Freiburg, Karlsruhe, Lübeck, Münster, Regensburg, Virtueller Campus, Rostock, Würzburg]
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What awaits you in the dual myStudium programme BWL - Digital Business
Your dual myStudium programme in BWL with the focus on Digital Business will prepare you for a career in the digital economy. During your studies, you will familiarise yourself with the latest developments and trends in the digital world and learn how to shape decisions, strategies and processes in digitally oriented companies.
You will familiarise yourself with the basics of digital commerce and discuss the special features of companies in the digital economy and digitalisation.
You will familiarise yourself with marketing analytics and learn the principles of digital HR.
Modules on digital finance and controlling provide you with expertise in financial management in a digital context.
You will also deal with web shops and platforms to deepen your understanding of digital business models.
You will take your specialisation modules from the 5th semester onwards.
Neu: AI-Electives!
Mit unseren optionalen AI-Elective Modulen lernst Du im Studium alles, was Du über Artificial Intelligence wissen musst und machst Dich auf dem Arbeitsmarkt unentbehrlich!
Erfahre alles über die Grundlagen von KI-Systemen bis hin zu Prompting Techniken*
Wir besprechen gemeinsam echte Anwendungsfälle, die Dir im Berufsalltag begegnen können
Belege die Module unabhängig von Deinem Studiengang und sammele dennoch wertvolle ECTS-Punkte
Werde zum Spezialisten der Zukunft! Als eine der ersten Hochschulen bieten wir Dir beste Voraussetzungen auf dem Arbeitsmarkt
*Weitere Informationen zu Kursinhalten findest Du im Modulhandbuch.
Du hast noch Fragen zum Dualen Studium? Lerne uns kennen!
Dual myStudium programme BWL - Digital Business: Your career prospects
Digital business is a professional field with a future. The global volume of data is increasing massively and companies have a corresponding need for qualified junior staff. After graduating, you could work as a ...
Studiengebühren? Kannst Du Dir sparen!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Admission requirements
You can be admitted to the dual study programme at IU if you complete the initial consultation with your student advisor and meet one of the following requirements:
Next Step: Your application, very simple in 5 steps
1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address
2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically
3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies
4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available
5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor BWL - Digital Business
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
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What you get for free
Information on study content & electives
Career prospects
Information on practice partners
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