Bachelor Duales myStudium BWL - Digital Business
Shape the digital future of companies with your expertise: Start your dual myStudium in Business Administration - Digital Business with the dual myStudium programme at IU.
Your dual myStudium BWL - Digital Business (B.A.)
On the BWL with the focus on Digital Business degree programme, you will learn how digital technologies and innovations are transforming the corporate world. From Digital Future Commerce and Marketing Analytics to Digital HR and Finance and Controlling, you will acquire all the knowledge you need to be successful in the digital economy. Our practice-orientated knowledge transfer prepares you optimally for the challenges of the digital working world. With our Business Administration Digital Business degree programme, you will lay the foundation for an exciting career in a future-oriented industry and be ideally equipped to operate successfully in companies of various industries and sizes.
Your study model: dual myStudium
You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
Fact check: Your dual mystudium BWL - Digital Business
Study Model
Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 6 semesters and has 180 Credit Points
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Chemnitz*, Duisburg, Erfurt, Freiburg, Karslruhe, Kassel, Kiel, Lübeck, Magdeburg, Münster, Potsdam, Regensburg, Rostock, Wuppertal, Würzburg
Available on the following campuses from 01.10.2024 Aachen, Bielefeld, Bochum, Braunschweig, Duisburg, Erfurt, Freiburg, Kassel, Lübeck, Magdeburg, Regensburg, Virtueller Campus 01.10.2024 Bonn, Chemnitz, Karlsruhe, Kiel, Münster, Potsdam, Rostock, Wuppertal, Würzburg
START OF STUDIES
For this degree programme it is possible to start 4 times a year.
Start: First time in October 2024
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
Subject to accreditation. 180 ECTS - German
We expect approval from the Ministry no later than the start of the program. To date, all IU International University programs have been successfully accredited and approved on time.
[[Aachen, Magdeburg, Bielefeld, Bochum, Bonn, Braunschweig, Duisburg, Erfurt, Freiburg, Karlsruhe, Kassel, Lübeck, Münster, Regensburg, Virtueller Campus, Wuppertal, Chemnitz, Kiel, Potsdam, Rostock, Würzburg Subject to governmental approval: Aachen, Magdeburg, Bielefeld, Bochum, Bonn, Braunschweig, Duisburg, Erfurt, Freiburg, Karlsruhe, Kassel, Lübeck, Münster, Regensburg, Virtueller Campus, Wuppertal, Chemnitz, Kiel, Potsdam, Rostock, Würzburg]
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What awaits you in the dual myStudium programme BWL - Digital Business
Your dual myStudium programme in BWL with the focus on Digital Business will prepare you for a career in the digital economy. During your studies, you will familiarise yourself with the latest developments and trends in the digital world and learn how to shape decisions, strategies and processes in digitally oriented companies.
You will familiarise yourself with the basics of digital commerce and discuss the special features of companies in the digital economy and digitalisation.
You will familiarise yourself with marketing analytics and learn the principles of digital HR.
Modules on digital finance and controlling provide you with expertise in financial management in a digital context.
You will also deal with web shops and platforms to deepen your understanding of digital business models.
You will take your specialisation modules from the 5th semester onwards
New: AI-Electives!
With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!
Learn everything from the basics of AI systems to prompting techniques*
We will discuss real use cases that you may encounter in your day-to-day work
Take the modules independently of your degree programme and still collect valuable ECTS Points
Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market
*You can find more information on course content in the module handbook
You have questions on Dual Studies? Get to know us!
Dual myStudium programme BWL - Digital Business: Your career prospects
Digital business is a professional field with a future. The global volume of data is increasing massively and companies have a corresponding need for qualified junior staff. After graduating, you could work as a ...
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
We will support you
Our student advisory service will help you if you have questions about your choice of degree program, the study locations or dual studies, for example.
Just give us a call
*Availability: Mon - Fri from 8am - 7pm+49 (0) 800 600 16 16 7
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Frequently asked questions about the bachelor BWL - Digital Business
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
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Awards, accreditations and certifications
