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Dual Studies
From October 2024

Bachelor Duales Studium BWL - Digital Business

Shape the digital future of companies with your expertise: Start your dual study programme in Business Administration - Digital Business with the dual study programme at IU.

Your dual study programme BWL - Digital Business (B.A.)

On the BWL with the focus on Digital Business degree programme, you will learn how digital technologies and innovations are transforming the corporate world. From Digital Future Commerce and Marketing Analytics to Digital HR and Finance and Controlling, you will acquire all the knowledge you need to be successful in the digital economy. Our practice-orientated knowledge transfer prepares you optimally for the challenges of the digital working world. With our Business Administration Digital Business degree programme, you will lay the foundation for an exciting career in a future-oriented industry and be ideally equipped to operate successfully in companies of various industries and sizes.



Your study model: Dual study programme

You complete your degree programme with courses on campus. You will learn in small groups, can actively participate and ask questions. You will apply what you have learnt in projects and at work with your practice partner.

Your personal contact

Your benefits

Interlocking theory and practice

Thanks to regular alternation between theory and practice, you will always apply what you have learnt directly in the practical phases - making it much quicker and easier for you to understand the course content.

Teaching at the highest level

The IU is state-recognised and accredited. 2 out of 3 graduates are taken on by their practice partner directly after graduation.

No Numerus Clausus

What counts for us is the personal interview in which we find out your talents and strengths together.
Summary

Fact check: Your dual study programme BWL - Digital Business

Study Model and Duration

  • Theory: Classes on campus

  • Practice: 20 hours/week with a practice partner of your choice

Your degree programme takes 7 semesters and has 180 Credit Points.

STUDY LOCATIONS

Augsburg, Berlin, Bremen, Dortmund, Dresden, Düsseldorf, Essen, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mainz, Mannheim, München, Nürnberg, Stuttgart, Ulm

START OF STUDIES

For this degree programme it is possible to start 4 times a year.


Start: Oktober

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

System accredited. The IU is state-recognised and system-accredited by FIBAA. All degree programmes are individually accredited and therefore bear the seal of the Accreditation Council.

Study Content

What awaits you in the dual study programme BWL - Digital Business

Your dual study programme in BWL with the focus on Digital Business will prepare you for a career in the digital economy. During your studies, you will familiarise yourself with the latest developments and trends in the digital world and learn how to shape decisions, strategies and processes in digitally oriented companies.

  • You will familiarise yourself with the basics of digital commerce and discuss the special features of companies in the digital economy and digitalisation.

  • You will familiarise yourself with marketing analytics and learn the principles of digital HR.

  • Modules on digital finance and controlling provide you with expertise in financial management in a digital context.

  • You will also deal with web shops and platforms to deepen your understanding of digital business models.

  • You will take your specialisation modules from the 6th semester onwards

IU Info Event

You have questions on Dual Studies? Get to know us!

Career

Dual study programme BWL - Digital Business: Your career prospects

Digital business is a professional field with a future. The global volume of data is increasing massively and companies have a corresponding need for qualified junior staff. After graduating, you could work as a ...

Some of our practice partners

PanasonicTelekomAWOCheck 24dpdMontel One
Fees

Study fees? You can save them!

Full time
Duration 36 months
Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.

US$0

Additional Costs

Private, state-recognised University

Highest quality teaching

Personal support

Admission Requirements

Admission requirements

We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!

Frequently asked questions about the bachelor BWL - Digital Business

We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.

Request free study brochure

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.

Awards, accreditations and certifications

IU Internationale Hochschule ist seit 1999 eine staatlich anerkannte HochschuleIU Internationale Hochschule ist vom Wissenschaftsrat akkreditiertIU Internationale Hochschule ist zugelassen für FernunterrichtIU Internationale Hochschule erhält beim StudyCheck-Award 2023 die Auszeichnung „Top Hochschule in Deutschland“