

Bachelor Duales myStudium BWL - Handelsmanagement*
*Translated: Business Administration - Retail Management. Only available in German
Retail needs bright minds like you: start your dual degree in business administration retail management: With the dual myStudium at IU.
Your dual myStudium BWL - Handelsmanagement
From planning delivery dates to creating market analyses and sales strategies: In this dual degree programme in BWL with the focus on Handelsmanagement, you will learn how to successfully advance retail companies. You will study:
Business administration and industry-specific basics
(Online) Marketing and the targeted use of marketing concepts
Optimising the value chain of retail companies
Your study model: dual myStudium
You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model
Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 6 semesters and has 180 Credit Points
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Duisburg, Erfurt, Freiburg, Karlsruhe, Lübeck, Münster, Regensburg, Rostock, Würzburg
Available on the following campuses from
START OF STUDIES
For this degree programme it is possible to start 4 times a year.
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
Subject to accreditation. 180 ECTS - German
We expect approval from the Ministry no later than the start of the program. To date, all IU International University programs have been successfully accredited and approved on time.
[[Bonn, Karlsruhe, Münster, Rostock, Würzburg Subject to governmental approval: Bonn, Karlsruhe, Münster, Rostock, Würzburg]
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What awaits you in the dual study programme BWL - Handelsmanagement
Digitalisation, international competition or establishing supply chains: The retail sector is currently facing major challenges. In Business Administration with the focus on Retail Management degree programme, you will learn how to successfully meet these challenges and make retail companies competitive and future-proof.
You will study business management topics such as Market Research & Analysis, Economic Policy as well as Human Resources Marketing and Development.
You will acquire knowledge in (online) marketing and deal with markets and consumer behaviour.
You will learn the basics of retail management and acquire know-how in international trade, corporate and tax law.
You will deal with the value chain of retail companies and their optimisation.
You will take your specialisation modules from the 5th semester onwards.
This is an exemplary curriculum. The order of the modules may vary depending on the start of your studies. Furthermore, your semester is divided into two parts. This means that you always study two modules at the same time.

Neu: AI-Electives!
Mit unseren optionalen AI-Elective Modulen lernst Du im Studium alles, was Du über Artificial Intelligence wissen musst und machst Dich auf dem Arbeitsmarkt unentbehrlich!
Erfahre alles über die Grundlagen von KI-Systemen bis hin zu Prompting Techniken*
Wir besprechen gemeinsam echte Anwendungsfälle, die Dir im Berufsalltag begegnen können
Belege die Module unabhängig von Deinem Studiengang und sammele dennoch wertvolle ECTS-Punkte
Werde zum Spezialisten der Zukunft! Als eine der ersten Hochschulen bieten wir Dir beste Voraussetzungen auf dem Arbeitsmarkt
*Weitere Informationen zu Kursinhalten findest Du im Modulhandbuch.
Du hast noch Fragen zum Dualen Studium? Lerne uns kennen!
Dual study programme BWL - Handelsmanagement: Your career prospects
The dual degree programme in BWL with the focus on Handelsmanagement offers you many perspectives: You can start as an expert in the middle management of wholesale and retail companies as well as trading groups - and in very different sectors. Whether it's food, textiles or the automotive industry, online retail or the local branch: the choice is yours. After graduation, you can work as a ...

Studiengebühren? Kannst Du Dir sparen!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Admission requirements
You can be admitted to the dual study programme at IU if you complete the initial consultation with your student advisor and meet one of the following requirements:
Next Step: Your application, very simple in 5 steps

1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address

2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically

3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies

4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available

5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor BWL - Handelsmanagement
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
What you get for free
Information on study content & electives
Career prospects
Information on practice partners
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