Jump to main content
Logo
Titelbild für Infoseite “duales Studium BWL Handelsmanagement": Studentin in Büro
Dual myStudium
Titelbild für Infoseite “duales Studium BWL Handelsmanagement": Studentin in Büro

Bachelor Duales myStudium BWL - Handelsmanagement*

*Translated: Business Administration - Retail Management. Only available in German


Retail needs bright minds like you: start your dual degree in business administration retail management: With the dual myStudium at IU.

Your dual myStudium BWL - Handelsmanagement

From planning delivery dates to creating market analyses and sales strategies: In this dual degree programme in BWL with the focus on Handelsmanagement, you will learn how to successfully advance retail companies. You will study:

  • Business administration and industry-specific basics

  • (Online) Marketing and the targeted use of marketing concepts

  • Optimising the value chain of retail companies



Your study model: dual myStudium

You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.

Your benefits

Flexible studies

Simply decide for yourself whether you want to learn on campus or virtually. And benefit from a structured curriculum at the same time.

Interlocking theory and practice

Thanks to regular alternation between theory and practice, you will always apply what you have learnt directly in the practical phases - making it much quicker and easier for you to understand the course content.

AI in your studies

Study state-of-the-art: In addition to a variety of digital tools and our instructive AI elective modules, we have developed our own learning AI, with which you will demonstrably learn more efficiently!
Summary

FACT CHECK: YOUR DUAL STUDY PROGRAMME

Study Model

  • Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)

  • Practice: 20 hours/week with a practice partner of your choice

Your degree programme takes 6 semesters and has 180 Credit Points

STUDY LOCATIONS

VIRTUAL STUDIES

Study online at the virtual campus in live classes.


ON CAMPUS

Aachen, Bielefeld, Bochum, Bonn, Braunschweig, Duisburg, Erfurt, Freiburg, Karlsruhe, Lübeck, Münster, Regensburg, Rostock, Würzburg

START OF STUDIES

For this degree programme it is possible to start 4 times a year.

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

Subject to accreditation. 180 ECTS - German

Study-AI Syntea

Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!

Start your degree programme up to 4x a year: take your chance now
Study Content

What awaits you in the dual study programme BWL - Handelsmanagement

Digitalisation, international competition or establishing supply chains: The retail sector is currently facing major challenges. In Business Administration with the focus on Retail Management degree programme, you will learn how to successfully meet these challenges and make retail companies competitive and future-proof. 

  • You will study business management topics such as Market Research & Analysis, Economic Policy as well as Human Resources Marketing and Development.

  • You will acquire knowledge in (online) marketing and deal with markets and consumer behaviour.

  • You will learn the basics of retail management and acquire know-how in international trade, corporate and tax law.

  • You will deal with the value chain of retail companies and their optimisation. 

  • You will take your specialisation modules from the 5th semester onwards.

This is an exemplary curriculum. The order of the modules may vary depending on the start of your studies. Furthermore, your semester is divided into two parts. This means that you always study two modules at the same time.

Neu: AI-Electives!

Mit unseren optionalen AI-Elective Modulen lernst Du im Studium alles, was Du über Artificial Intelligence wissen musst und machst Dich auf dem Arbeitsmarkt unentbehrlich!

  • Erfahre alles über die Grundlagen von KI-Systemen bis hin zu Prompting Techniken*

  • Wir besprechen gemeinsam echte Anwendungsfälle, die Dir im Berufsalltag begegnen können

  • Belege die Module unabhängig von Deinem Studiengang und sammele dennoch wertvolle ECTS-Punkte

  • Werde zum Spezialisten der Zukunft! Als eine der ersten Hochschulen bieten wir Dir beste Voraussetzungen auf dem Arbeitsmarkt

*Weitere Informationen zu Kursinhalten findest Du im Modulhandbuch.

IU Infoveranstaltung

Du hast noch Fragen zum Dualen Studium? Lerne uns kennen!

Career

Dual study programme BWL - Handelsmanagement: Your career prospects

The dual degree programme in BWL with the focus on Handelsmanagement offers you many perspectives: You can start as an expert in the middle management of wholesale and retail companies as well as trading groups - and in very different sectors. Whether it's food, textiles or the automotive industry, online retail or the local branch: the choice is yours. After graduation, you can work as a ...

Karrieremöglichkeit “(Junior) Filialleiter:in”: Junge Filialleiterin steht im Fashion-Store neben einem Mitarbeiter und erklärt ihm, wie Ware platziert wird
Fees

Studiengebühren? Kannst Du Dir sparen!

Full time
Duration 36 months
Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.

US$0

Additional Costs

Private, state-recognised University

Highest quality teaching

Personal support

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

Admission & Application

Admission requirements

You can be admitted to the dual study programme at IU if you complete the initial consultation with your student advisor and meet one of the following requirements:

Next Step: Your application, very simple in 5 steps

1. Apply online

  • Fill out our online application quickly and easily

  • Submit your application

  • Create password for IU application portal

  • Confirm e-mail address

IU Application Portal

2. go through application portal

  • Arrange an initial consultation with the student advisory

  • Complete your application

  • Have your CV generated automatically

IU Application Portal

3. Find your practice partner

  • Regular exchange with your personal study advisor

  • Find open positions at our practice partners in the IU application portal and register your interest

  • IU training to prepare for applications to companies

IU Application Portal

4. Sign contracts

  • We sign the contracts with your chosen company together

  • Your enrolment: We will take over as soon as all documents are available

5. Start your studies

  • The first step towards your career: Your future at IU International University (IU) starts now

  • Learn innovatively with the IU Learn app

  • Our study guides and lecturers will support you during your studies

Start your degree programme up to 4x a year: take your chance now

Frequently asked questions about the bachelor BWL - Handelsmanagement

We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you. 

Request free study brochure

What you get for free

  • Information on study content & electives

  • Career prospects

  • Information on practice partners

Some of our practice partners

PanasonicTelekomAWOCheck 24dpdMontel One