Bachelor Customer Centricity (B.A.)
Full focus on the customer’s wishes. Your Customer Centricity studies will make you a target group expert.
# Distance learning
Language : German
Your insights. For more Customer Centricity.
Studying Customer Centricity means moving away from the product and gearing towards customer orientation. Digital offers and business models in particular should be consistently geared towards the wishes of customers. What is the digital customer journey like? What needs are important? With which topics do I best reach the target group? What triggers, what doesn't? It's good if you have the answers. With your degree in Customer Centricity, you will be fully focused on the sales and marketing strategies of the future.
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In our free and non-binding information material you will find out everything about:
Content of your studies
Admission and application
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Your career: Fully focused on the essentials.
The more digital offers are established on the market, the higher the demand for customer centricity experts. With your Customer Centricity degree, you'll be welcome in all marketing departments and online agencies. For example, you may become:
Customer Centricity Consultant
You will optimise business models within the framework of customer-centric ecosystems. You will support product development and the marketing department in an advisory capacity. You will deal with customer-oriented processes and organisational structures, e.g. customer journey or multichannel operating model. But that’s not all. Finally, you will take a close look at the company’s sales and service models using innovative analytical methods and digital data collection.
Customer Experience Manager
Voice of Customer Manager
Choose how you want to study Customer Centricity at IU
You can study your Bachelor of Customer Centricity by distance learning. Here you can find out how your studies at IU work and what the advantages of our distance learning model are.
Distance Learning
For maximum freedom - study 100% flexible
You study completely on your own terms. Get the perfect blend of innovative study tools, interactive study formats via video chat (live or on demand) and personal support.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
The most important questions about studying Customer Centricity
Your personal contact
Our free student advisory service will gladly help you find your optimal study programme.
Why you should study Customer Centricity
As an academic, you have very high chances of working in better-paid positions, you are more secure and you are more flexible in planning your career. A degree gives you skills that prepare you for a successful career path and opens up better career opportunities for you. Sometimes, only a degree can lead to a certain profession and provides you with technical skills that will be useful for your future career. Apart from that, people with a degree are the least likely to be unemployed.
This is what your Customer Centricity studies at IU look like
Customer Centricity gives you all the skills that are important for a consistent focus on customer expectations and needs. Your studies will be based on the five steps of the “Path to a customer-centered company”, from a customer-centric mindset to the correct handling of data to digital transformation processes that are geared towards the target group. You’ll learn a lot about data-driven marketing, sustainable customer management and content marketing. You’ll deal with innovative processes such as design thinking, UX design or storytelling. After your Customer Centricity studies, you will have all the tools you need to fully focus on customer insights.
A look into the future: what you will be able to do after graduating
The more digital offers are established on the market, the higher the demand for customer centricity experts. With your degree in Customer Centricity, you will be welcome in marketing departments and online agencies all over the world. There, you will optimise business models within the framework of customer-centric ecosystems, measure the success of features, products and campaigns or track customer experiences on various channels. Everything here revolves around the further development of the digital experience of your customers.
Awards, accreditations and certifications
