

Bachelor Duales myStudium E-Commerce
Shape the trade of the future and start your dual degree in e-commerce: With the dual myStudium at IU.
Your dual myStudium E-Commerce
The increasing digital transformation is changing entire industries, and online commerce in particular is benefiting from it. Are you fascinated by this dynamic development? Do you want to ensure a smooth shopping experience online? Then the dual degree programme in E-Commerce is the perfect choice for you.
you will learn both in theory and practice how to solve challenges in all areas of E-Commerce
To do this, you will acquire extensive knowledge about methods, tools and systems for successful web applications.
After graduation, you will be ready to advise business partners and customers in the field of online commerce and assume initial management functions.
Your study model: dual myStudium
You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model
Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 6 semesters and has 180 Credit Points
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Bremen, Dortmund, Düsseldorf, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Münster, Stuttgart, Virtueller Campus
Available on the following campuses from
START OF STUDIES
For this degree programme it is possible to start 4 times a year. You can apply up to 1 month before the start of your studies.
Specialisations
KI im Marketing und E-Commerce
Online Marketing
Social Media Marketing
Internationales Marketing
Purchase and Category Management
Digital Business
Entrepreneurship
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.
[[Dortmund, Düsseldorf, Frankfurt am Main, Hamburg, Hannover, Köln, Leipzig, München, Stuttgart Subject to governmental approval: Dortmund, Düsseldorf, Frankfurt am Main, Hamburg, Hannover, Köln, Leipzig, München, Stuttgart]
Study-AI Syntea
Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!
What awaits you in the dual study programme E-Commerce
In our E-Commerce dual degree programme, you will deal intensively with the facets of online commerce, products and technical constraints. In theory, you will acquire scientific fundamentals and methodological knowledge; in practice, you will apply what you have learned to gain practical skills.
You will be introduced to the basics of E-Commerce, digital business models and online marketing.
You acquire methodological skills with the basics of web programming and agile project management.
Special integration subjects make you fit for topics like web shops and platforms, content management systems, web analytics and payment methods.
In 6 out of 7 semesters, you complete a practical project in which you work on a problem in your practice company.
Deine Spezialisierungen
Dein duales Studium E-Commerce bietet Dir viele Perspektiven. So kannst Du Dich noch gezielter auf Deinen Traumjob vorbereiten.
KI im Marketing und E-Commerce
Online Marketing
Social Media Marketing
Internationales Marketing
Purchase and Category Management
Digital Business
Entrepreneurship
Du hast noch Fragen zum Dualen Studium? Lerne uns kennen!

Neu: AI-Electives!
Mit unseren optionalen AI-Elective Modulen lernst Du im Studium alles, was Du über Artificial Intelligence wissen musst und machst Dich auf dem Arbeitsmarkt unentbehrlich!
Erfahre alles über die Grundlagen von KI-Systemen bis hin zu Prompting Techniken*
Wir besprechen gemeinsam echte Anwendungsfälle, die Dir im Berufsalltag begegnen können
Belege die Module unabhängig von Deinem Studiengang und sammele dennoch wertvolle ECTS-Punkte
Werde zum Spezialisten der Zukunft! Als eine der ersten Hochschulen bieten wir Dir beste Voraussetzungen auf dem Arbeitsmarkt
*Weitere Informationen zu Kursinhalten findest Du im Modulhandbuch.
Dual study programme E-Commerce: Your career prospects
Many companies still face the challenge of introducing an electronic trading platform. The dual degree programme prepares you to find the optimal sales channel mix of offline and online business for companies and thus generate market advantages. If you study E-Commerce, a promising future awaits you:

Studiengebühren? Kannst Du Dir sparen!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Admission requirements
You can be admitted to the dual study programme at IU if you complete the initial consultation with your student advisor and meet one of the following requirements:
Next Step: Your application, very simple in 5 steps

1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address

2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically

3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies

4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available

5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor E-Commerce
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
What you get for free
Information on study content & electives
Career prospects
Information on practice partners
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