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Dual myStudium
Charakterimage E-Commerce: Frau mit verschränkten Armen

Bachelor Duales myStudium E-Commerce

Shape the trade of the future and start your dual degree in e-commerce: With the dual myStudium at IU.

Your dual myStudium E-Commerce

The increasing digital transformation is changing entire industries, and online commerce in particular is benefiting from it. Are you fascinated by this dynamic development? Do you want to ensure a smooth shopping experience online? Then the dual degree programme in E-Commerce is the perfect choice for you.

  • you will learn both in theory and practice how to solve challenges in all areas of E-Commerce

  • To do this, you will acquire extensive knowledge about methods, tools and systems for successful web applications.

  • After graduation, you will be ready to advise business partners and customers in the field of online commerce and assume initial management functions.



Your study model: dual myStudium

You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.

Your benefits

Flexible studies

Simply decide for yourself whether you want to learn on campus or virtually. And benefit from a structured curriculum at the same time.

Interlocking theory and practice

Thanks to regular alternation between theory and practice, you will always apply what you have learnt directly in the practical phases - making it much quicker and easier for you to understand the course content.

AI in your studies

Study state-of-the-art: In addition to a variety of digital tools and our instructive AI elective modules, we have developed our own learning AI, with which you will demonstrably learn more efficiently!
Summary

FACT CHECK: YOUR DUAL STUDY PROGRAMME

Study Model

  • Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)

  • Practice: 20 hours/week with a practice partner of your choice

Your degree programme takes 6 semesters and has 180 Credit Points

STUDY LOCATIONS

VIRTUAL STUDIES

Study online at the virtual campus in live classes.


ON CAMPUS

Bremen, Dortmund, Düsseldorf, Frankfurt, Hamburg, Hannover, Köln, Leipzig, Mannheim, München, Münster, Stuttgart, Virtueller Campus

START OF STUDIES

For this degree programme it is possible to start 4 times a year. You can apply up to 1 month before the start of your studies.

Specialisations

  • KI im Marketing und E-Commerce

  • Online Marketing

  • Social Media Marketing

  • Internationales Marketing

  • Purchase and Category Management

  • Digital Business

  • Entrepreneurship

DEGREE, ACCREDITATION AND RECOGNITION

Degree: B.A.

System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.

Study-AI Syntea

Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!

Start your degree programme up to 4x a year: take your chance now
Study Content

What awaits you in the dual study programme E-Commerce

In our E-Commerce dual degree programme, you will deal intensively with the facets of online commerce, products and technical constraints. In theory, you will acquire scientific fundamentals and methodological knowledge; in practice, you will apply what you have learned to gain practical skills.  

  • You will be introduced to the basics of E-Commerce, digital business models and online marketing.  

  • You acquire methodological skills with the basics of web programming and agile project management.  

  • Special integration subjects make you fit for topics like web shops and platforms, content management systems, web analytics and payment methods.  

  • In 6 out of 7 semesters, you complete a practical project in which you work on a problem in your practice company. 

Deine Spezialisierungen

Dein duales Studium E-Commerce bietet Dir viele Perspektiven. So kannst Du Dich noch gezielter auf Deinen Traumjob vorbereiten.

  • KI im Marketing und E-Commerce

  • Online Marketing

  • Social Media Marketing

  • Internationales Marketing

  • Purchase and Category Management

  • Digital Business

  • Entrepreneurship

IU Infoveranstaltung

Du hast noch Fragen zum Dualen Studium? Lerne uns kennen!

Neu: AI-Electives!

Mit unseren optionalen AI-Elective Modulen lernst Du im Studium alles, was Du über Artificial Intelligence wissen musst und machst Dich auf dem Arbeitsmarkt unentbehrlich!

  • Erfahre alles über die Grundlagen von KI-Systemen bis hin zu Prompting Techniken*

  • Wir besprechen gemeinsam echte Anwendungsfälle, die Dir im Berufsalltag begegnen können

  • Belege die Module unabhängig von Deinem Studiengang und sammele dennoch wertvolle ECTS-Punkte

  • Werde zum Spezialisten der Zukunft! Als eine der ersten Hochschulen bieten wir Dir beste Voraussetzungen auf dem Arbeitsmarkt

*Weitere Informationen zu Kursinhalten findest Du im Modulhandbuch.

Career

Dual study programme E-Commerce: Your career prospects

Many companies still face the challenge of introducing an electronic trading platform. The dual degree programme prepares you to find the optimal sales channel mix of offline and online business for companies and thus generate market advantages. If you study E-Commerce, a promising future awaits you: 

Karrieremöglichkeit “Online-Consultent”: Online-Consultant mit Kollegin im Büro
Fees

Studiengebühren? Kannst Du Dir sparen!

Full time
Duration 36 months
Your practice partner will cover your tuition fees. Depending on the company, you may even receive additional remuneration.

US$0

Additional Costs

Private, state-recognised University

Highest quality teaching

Personal support

Do you still have questions?

Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.

Admission & Application

Admission requirements

You can be admitted to the dual study programme at IU if you complete the initial consultation with your student advisor and meet one of the following requirements:

Next Step: Your application, very simple in 5 steps

1. Apply online

  • Fill out our online application quickly and easily

  • Submit your application

  • Create password for IU application portal

  • Confirm e-mail address

IU Application Portal

2. go through application portal

  • Arrange an initial consultation with the student advisory

  • Complete your application

  • Have your CV generated automatically

IU Application Portal

3. Find your practice partner

  • Regular exchange with your personal study advisor

  • Find open positions at our practice partners in the IU application portal and register your interest

  • IU training to prepare for applications to companies

IU Application Portal

4. Sign contracts

  • We sign the contracts with your chosen company together

  • Your enrolment: We will take over as soon as all documents are available

5. Start your studies

  • The first step towards your career: Your future at IU International University (IU) starts now

  • Learn innovatively with the IU Learn app

  • Our study guides and lecturers will support you during your studies

Start your degree programme up to 4x a year: take your chance now

Frequently asked questions about the bachelor E-Commerce

We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you. 

Request free study brochure

What you get for free

  • Information on study content & electives

  • Career prospects

  • Information on practice partners

Some of our practice partners

PanasonicTelekomAWOCheck 24dpdMontel One