Bachelor Public Relations und Kommunikation

Organizational skills, creativity and a love of consulting - as a PR consultant, you should definitely have these skills. As a rule, you will work on the agency or company side for one or more clients and enjoy coming up with concepts that represent your clients to the public in the best possible way. It is important for the job to respond to the wishes of your clients on the one hand and to achieve success for their image with your consulting services on the other. As the interface between your clients and the media, there is never a dull moment in this profession: You are responsible for writing and sending out press releases, invitations to PR events or press conferences and organizing them. You will also produce magazines, brochures and annual reports, which usually require design and conceptual skills. If you want to work as a PR consultant, you need a feel for trends, clear communication and the willingness to quickly familiarize yourself with unfamiliar topics. Last but not least, you should be able to internalize the service role for yourself - including spontaneous assignments, being available by phone and working evening or weekend appointments. You will be rewarded with a wealth of variety and exciting, responsible projects.

A newspaper urgently needs a printable photo, a magazine a text, a radio station a statement - and preferably all at the same time. As a press spokesperson, you are a master at prioritizing, remain calm even in stressful times and respond in a friendly and service-oriented manner in every situation. As a press spokesperson, every working day is different: you always keep an eye on the current news situation and use it to derive PR measures that put your company in a positive light - from press releases and PR campaigns to press conferences. You answer written and telephone press inquiries and give interviews for radio or television. As a rule, you sit close to the management to pass on company-relevant news to the media at top speed or answer press inquiries quickly and confidently. As a creative all-rounder and networker with an interest in the media landscape, strong communication skills and a talent for writing, you are exactly the right person for this varied job.

Content is king! In the course of digitalization, online editors are a sought-after species. More and more companies are hiring their own online editors to maintain their websites and fill them with exciting content to draw the attention of potential customers or the public. In your day-to-day work, you usually write search engine-optimized texts that you supplement with meaningful images, graphics, videos or animations. Depending on the company you work for, your field of activity will vary between journalism and web design, with a clear focus on text production. You will be needed in traditional newspaper, magazine, radio and TV editorial offices, but often also in agencies or in the area of public relations and advertising on the corporate side. In the promising field of online journalism, it is important that you have a quick writing style, trend scout qualities, an interest in the media landscape and a certain technical affinity to ensure that your texts are cleverly placed and can be found.