Bachelor Duales Studium Marketing*
*Translated: Marketing. Only available in German.
Creative minds wanted! Exciting tasks await you in marketing. Start your dual studies in marketing management now: With the dual study programme at IU.
Your dual study programme Marketing
How do you inspire customers for a product? How do you bind them to a brand in the long term? That's exactly what you will learn in the dual degree programme Marketing! Among other things, you will deal with exciting topics such as digital business models, CRM, market research and current marketing trends. After your dual degree programme, many career options will be open to you - for example, in the marketing department of a company, at publishing houses or in media and PR agencies.
Your study model: Dual study programme
You complete your degree programme with courses on campus. You will learn in small groups, can actively participate and ask questions. You will apply what you have learnt in projects and at work with your practice partner.
Your benefits
Interlocking theory and practice
Teaching at the highest level
No Numerus Clausus
FACT CHECK: YOUR DUAL STUDY PROGRAMME MARKETING
Study Model and Duration
Theory: Classes on campus
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 7 semesters and has 180 Credit Points.
STUDY LOCATIONS
Berlin, Dresden, Düsseldorf, Frankfurt am Main, Hamburg, Köln, Mainz, München, Münster, Stuttgart
START OF STUDIES
You can apply up to 1 month before the start of your studies.
Start:
April 1
October 1
Specialisations
Sales & Distribution
Online-Marketing
Digital Business
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.
* Subject to state recognition of the degree programmes and approval of the Chemnitz branch by the Free State of Saxony. We expect the approvals of the ministries at the latest at the start of the studies. To date, all IU International University programmes have been successfully accredited and approved on time.
[[ Subject to governmental approval: ]
What awaits you in the dual study programme Marketing
In the Marketing dual degree programme, you will deal with marketing goals and strategies to achieve these goals. You will also learn how to align your measures with the requirements of a target group and deal with the various communication and sales channels.
You will learn about the importance of consumer behaviour for marketing decisions.
You will become familiar with the methods of the marketing mix and apply them.
You will deal with the challenges of international and intercultural marketing.
Deine Vertiefung - Dein Ding
Dein duales Studium Marketingmanagement bietet Dir viele Perspektiven. Sales & Distribution, Online-Marketing oder Digital Business: Im 5. Semester wählst Du eine von drei Vertiefungsmöglichkeiten – und kannst Dich so noch gezielter auf Deinen Traumjob vorbereiten.
Sales & Distribution
Online-Marketing
Digital Business
Du hast noch Fragen zum Dualen Studium? Lerne uns kennen!
Das bietet Dir Dein duales Studium Marketing
Im Marketing dreht sich viele um die Vermarktung und den Vertrieb von Produkten. In unserem Video erzählt Dir ein Studierender und sein Praxispartner, welche Vorteile Dir das duale Studium Marketingmanagement bietet:
Du kombinierst die Theorie an der IU mit der Praxis in einem Betrieb.
Du eignest Dir sowohl betriebswirtschaftliche Kenntnisse als auch kreative Kompetenzen im Marketingmanagement an.
Verschiedene Vertiefungen geben Dir nochmal die Gelegenheit, Dich zu spezialisieren und Deine Kenntnisse zu vertiefen.
Mit Deinem Abschluss kannst Du zum Beispiel Marketingkonzepte für Produkte oder Dienstleistungen entwickeln oder das Werbebudget gewinnorientiert einzusetzen.
Am Ende Deines Studiums hast Du einen staatlich anerkannten Bachelor of Arts (B.A.) und 3,5 Jahre Berufserfahrung.
Dual study programme Marketingmanagement: Your career prospects
Marketing is not only omnipresent but also constantly changing. This makes a career in this professional field exciting and very diverse - especially in online marketing. After graduating, you can start your career at advertising, media and PR agencies. Marketing specialists are also in demand in nationally and internationally active companies in every sector as well as in management consultancies. For instance, you can work as an...
Studiengebühren? Kannst Du Dir sparen!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Admission requirements
You can be admitted to the dual study programme at IU if you complete the initial consultation with your student advisor and meet one of the following requirements:
Next Step: Your application, very simple in 5 steps
1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address
2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically
3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies
4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available
5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor Marketing
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
What you get for free
Information on study content & electives
Career prospects
Information on practice partners
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Some of our practice partners
