Bachelor Marketing

Marketing, communication, artificial intelligence (AI), and consumer behaviour have always fascinated you? Then the Bachelor's in Marketing is exactly right for you. Guide the brands of today into a tomorrow that has been waiting just for professionals like you.  

How your studies get you ahead:  

• You combine analogue and digital knowledge and can therefore approach topics holistically.  

• You acquire a deep understanding of digital future trends such as AI.  

• After graduation, you will be able to practically apply marketing methods with the basics of management (business administration).  

• With completed vocational training as "Kaufmann:frau für Marketingkommunikation" (Marketing Communication Clerk), you benefit both time-wise and financially during your studies: You save at least 50 ECTS credits. 

Initially, you focus on the foundations of marketing, then you learn the basics and framework conditions of management. In market research, design thinking (project), or marketing analytics (project), you acquire essential methodological skills that will be significant for your career later on. In specialisations like “KI im Marketing & E-Commerce", you can further deepen your knowledge. You can also choose two elective modules worth 5 ECTS credits each, which may include, depending on your specialisation, Artificial Intelligence, “K.I.-basierte Medienproduktion”, Data-Driven Marketing, Storytelling, Corporate Communications, Native Advertising, Corporate Publishing, Digital Future Commerce, Growth Hacking, “Investition und Finanzierung” and many more. 

Electives: In Electives A, B and C, you choose two elective modules each. Elective D: Decide at the beginning of your studies between an internship at a company or all modules from Elective D. You complete the internship with a written reflection. If you choose the modules from Elective D, all modules from this elective must be completed. Mixed forms between the internship and Elective D are not possible.   

Our bachelor's programme is modular, meaning you study based on subject areas divided into modules. After successfully completing the modules, you will be credited with ECTS credits (European Credit Transfer System), which document your performance. These ECTS credits are internationally comparable and of course recognised. 

As a marketing professional, excellent career prospects with lucrative opportunities for advancement await you across industries. After your degree, you may work as a(n)... 

Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.

Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models:

*The fees for this period only apply if you continue your studies with us.

Do you need support with your application for recognition? In our recognition guide you'll find everything you need to know. 

We make it possible: At IU International University you can start your desired course of study - without any NC, state-recognized, with or without a general A-Level!

Our free student advisory service will gladly help you find your optimal study programme.  

Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.