Bachelor-Distance Learning Marketing

For some, marketing means advertising, for others, it means product and brand development. In fact, marketing encompasses many different disciplines, ranging from customer care and market monitoring, to pricing and distribution. As a marketer, you have to understand the market and identify customer needs. In the context of digitalisation, an ever-increasing number of exciting areas of responsibility are also emerging. Above all, it demands experts who think outside the box and break through pre-existing commercial thought patterns.

The online study programme in Marketing covers all relevant business disciplines. You will learn to deal in great detail with the operational topics of the marketing mix. Digitalisation will play a central role in this regard, especially within the scope of Online and Social Media Marketing or CRM.

Depending on your personal or professional situation, full-time study is not always easy to manage. That is why we have also developed part-time programmes for all our degrees, which offer flexible and longer study periods. This way, you can study alongside your job or during your time off, whether at home or abroad. The content of the different models is identical. Depending on the study model, we will adjust your tuition fees accordingly. With the part-time variants, your weekly study workload is reduced.

Can't finish your degree in the allotted time? No problem! We will develop the right study model for everyone. If you realise that you need more time, you can easily switch to another study model with three months’ notice before the end of the month. These are our different study models: