Bachelor Duales Studium Mediendesign*

As a media designer, you will design analogue media such as posters, magazines or brochures and digital media such as websites. As an expert, you are responsible for the visual concept, creative ideas and implementation. You will often work in a team with editors, photographers, programmers and print production.

• Activities: Designing innovative designs and creative concepts, selecting and editing exciting visual material, working in a creative team

• Fields of application: Graphic design offices, advertising and media agencies, publishing houses

• Necessary skills: Creativity, mastery of graphic design software and technologies, communication and teamwork skills

• Further training: Specialisation in areas such as multimedia production, computer graphics or digital image processing

As an interaction designer, you are responsible for the visual design and implementation of digital user interfaces. This includes the creation of screen designs, animations, sound and social media content. You will work closely with programmers. In your day-to-day work, you will have many opportunities to utilise your creativity and design talent. At the same time, you will ensure that information is presented in a structured and understandable way to enable users to interact intuitively with the medium.

• Activities: Developing concepts for interactive product and service experiences, creating wireframes and prototypes for user interfaces, conducting user tests and analysing user behaviour

• Fields of application: Designer agencies and IT companies, in-house design teams of large companies and start-ups and digital agencies

• Necessary skills: Creativity and innovative spirit, analytical thinking and problem-solving skills, good understanding of user needs, knowledge of UX design and interaction concepts

• Further training: In-depth knowledge of UX design, interaction design and usability testing or specialisation in specific industries or technologies

UX/UI design combines classic design disciplines with modern technology, including augmented, mixed and virtual reality. As a UX/UI designer, you will work at the interface between static content, moving images and 3D visualisation. Your task is to translate information, messages and stories into eye-catching visualisations that surprise and inspire users. Applications can be found across all industries, from retail, services and education to culture.

• Activities: Conducting user research and analysing user needs, conceptualising and designing the user interface and interaction processes, creating wireframes, prototypes and user flows

• Areas of application: Digital agencies and design studios, in-house design teams of large companies, start-ups and technology companies

• Necessary skills: Creativity, analytical thinking, knowledge of UX design, interaction design and user research, experience with design and prototyping tools

• Further training: in-depth knowledge of UX design, interaction design and user research, specialisation in certain areas such as mobile design, e-commerce or gamification