Bachelor Duales Studium Online Marketing
Companies are looking for many creative minds to develop their digital strategies and concepts. So start your dual degree in Online Marketing: With the dual study programme at IU.
Your dual study programme Online Marketing
Whether planning performance campaigns, search engine optimisation or social media: Hardly any company can do without digital marketing these days. IU International University makes you fit in all areas of digital channels. Does this sound like your dream job? Then start your dual degree programme in Online Marketing now! You will not only learn in-depth theory but also gain a lot of practical work experience to implement your concepts and ideas using smart marketing strategies.
Your study model: Dual study programme
You complete your degree programme with courses on campus. You will learn in small groups, can actively participate and ask questions. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Interlocking theory and practice
Teaching at the highest level
No Numerus Clausus
FACT CHECK: YOUR DUAL STUDY PROGRAMME
Study Model and Duration
Theory: Classes on campus
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 7 semesters and has 180 Credit Points.
STUDY LOCATIONS
Berlin
START OF STUDIES
For this degree programme it is possible to start 4 times a year. You can apply up to 1 month before the start of your studies.
Start:
01.01.2025
01.04.2025
01.07.2025
01.10.2025
Specialisations
Digital Business
E-Commerce
Social Media Marketing
KI im Marketing & E-Commerce
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.A.
Under accreditation and subject to state recognition. IU International University is state recognized and system accredited by FIBAA.
What awaits you in the dual study programme Online Marketing
Do you want to study Online Marketing as a dual system? Then get fit for the digital industry: In theory, you will acquire scientific fundamentals and methodological skills, and then you will apply what you have learned with your practice partner:
You will acquire skills in classical marketing management.
You will learn about marketing strategies which can be implemented online and via social media.
The degree programme provides you with basic business knowledge as well as specific knowledge of online marketing instruments.
This programme is rounded off by teaching you how to deal with the interfaces between IT, law and customer service.
In 6 of the 7 semesters, you will complete a practical project in which you work on a problem at a practice company.
Deine Vertiefung - Dein Ding
Your dual study programme in Online Marketing offers you many prospects. From the 6th semester onwards, you take one of four specialisation options - and prepare yourself even better for your career.
Digital Business
E-commerce
Social Media Marketing
AI in Marketing & E-Commerce
You have questions on Dual Studies? Get to know us!
What your Online Marketing programme offers you
Whether an innovative start-up or a traditional company - nowadays they all have to be marketed via the internet or social media. The dual degree programme in Online Marketing prepares you for these tasks as follows:
You combine theory at IU with the practice phase in a company or agency.
You acquire knowledge in the areas of business administration, marketing, IT, law and customer service.
You learn how to successfully use online marketing tools.
From the 5th semester onwards, you specialise in one of three specialisations for your dream job.
With your know-how, you plan online marketing campaigns, present companies on social media or create content for a brand's online channels.
Dual study programme: Your career prospects
The fields of digital marketing and social media are among the fastest-growing professional sectors. That's why specialists who implement digital marketing in a user-oriented way are in growing demand. Exciting career opportunities in this field are waiting for you in the future:
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
Our free student advisory service will gladly help you find your optimal study programme.
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
In 5 steps to your Dual Studies programme
1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address
2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically
3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies
4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available
5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor Online Marketing
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
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Awards, accreditations and certifications
