Bachelor Online Marketing

The most beautiful website contributes little to the success of a company if potential customers do not become aware of it. That's why there are SEO managers. SEO stands for Search Engine Optimization. As a professional in this field, you ensure that websites are found as easily as possible in internet searches. For example, you will analyze which keywords are particularly relevant for your product or brand and develop strategies for the linking structure on your website. Your goal: to direct as many users as possible to your website. If you want to gain a foothold in SEO, you should have an analytical mindset and enjoy working with numbers. Above all, you should be curious and have a desire to constantly develop yourself further - because SEO is constantly evolving and your work the day after tomorrow may look very different from your work today.

Fortunately, the days when social media was dismissed as a pastime or an internship are over. The job description has now become firmly established in the corporate world and is constantly evolving. As a social media manager, you manage various company channels such as Facebook, Twitter, Instagram and YouTube for your employer. You update the platforms daily with channel-specific posts and tweets and are responsible for evaluating campaigns. To do this, you usually create editorial plans and strategies, but at the same time keep an eye on current trends and media phenomena as well as your company's communication goals. In order to generate exciting content, you are dependent on news and need reliable internal and external sources. As a result, you are ideally a born networker and original copywriter and are always up to date with current events. In the area of community management, you need a cool head, spontaneity and a certain speed of reaction, as you are sometimes also responsible for crisis communication.

It's hard to imagine marketing teams without them: SEA managers, as the name Search Engine Advertising (SEA) implies, are responsible for search engine advertising. Your main task is to address users within the various search engines with target group-specific campaigns or ads or to persuade them to make a purchase. HTML knowledge and expertise in web and tracking analysis are essential for this job in order to be able to act strategically in the search engine environment. You will define goals, research keywords using various tools, create ad texts and derive appropriate measures. Your analytical skills and powers of observation are required here: you optimize keywords and ads to achieve the best possible results. As you can see, in this job you need a penchant for numbers, clear structures and the ability to keep an eye on the big picture and, if necessary, make profitable changes. Last but not least, you should be open to a constantly changing job profile and be keen to learn new tools and updates, often on your own initiative.Fortunately, the days when social media was dismissed as a pastime or an internship are over. The job description has now become firmly established in the corporate world and is constantly evolving. As a social media manager, you manage various company channels such as Facebook, Twitter, Instagram and YouTube for your employer. You update the platforms daily with channel-specific posts and tweets and are responsible for evaluating campaigns. To do this, you usually create editorial plans and strategies, but at the same time keep an eye on current trends and media phenomena as well as your company's communication goals. In order to generate exciting content, you are dependent on news and need reliable internal and external sources. As a result, you are ideally a born networker and original copywriter and are always up to date with current events. In the area of community management, you need a cool head, spontaneity and a certain speed of reaction, as you are sometimes also responsible for crisis communication.