Bachelor Duales myStudium Wirtschaftspsychologie
Develop not only strategies, but also people-centred solutions. Start your degree programme in business psychology: with the dual myStudium at IU.
Your dual myStudium Wirtschaftspsychologie (B.Sc.)
What influences a person's buying behaviour? What motivates them to invest money and why? Furthermore, how can you effectively motivate employees? Studying business psychology will give you deep insights into human behaviour in an economic context. At the same time, you will learn sound psychological knowledge and gain an insight into business aspects such as business administration or marketing. With a degree in business psychology, many different career paths are open to you. For example, you could work in HR departments of companies, in management consultancies or marketing agencies.
Your study model: dual myStudium
You complete your degree programme with voluntary courses on campus or virtually via livestream - depending on how it suits your life. You will apply what you have learnt in projects and at work with your practice partner.
Your personal contact
*Availability: Mon - Fri from 8am - 7pm
Your benefits
Flexible studies
Interlocking theory and practice
AI in your studies
Fact Check: Your dual myStudium Wirtschaftspsychologie
Study Model
Theory: Voluntary courses on campus or virtually via livestream (dual myStudium)
Practice: 20 hours/week with a practice partner of your choice
Your degree programme takes 6 semesters and has 180 Credit Points
STUDY LOCATIONS
VIRTUAL STUDIES
Study online at the virtual campus in live classes.
ON CAMPUS
Aachen, Augsburg, Bielefeld, Bochum, Bremen, Dortmund, Dresden, Duisburg, Düsseldorf, Essen, Frankfurt, Freiburg, Hamburg, Hannover, Karlsruhe, Köln, Leipzig, Mainz, Mannheim, München, Münster, Nürnberg, Stuttgart, Virtueller Campus, Wuppertal
Available on the following campuses from
START OF STUDIES
You can apply up to 1 month before the start of your studies.
DEGREE, ACCREDITATION AND RECOGNITION
Degree: B.Sc.
System Accredited. IU is state-recognized and system-accredited by FIBAA. All degree programs are individually accredited and thus bear the seal of the Accreditation Council.
[[Virtueller Campus, Stuttgart, Nürnberg, Münster, München, Mannheim, Mainz, Leipzig, Köln, Karlsruhe, Hannover, Hamburg, Freiburg, Frankfurt am Main, Essen, Düsseldorf, Duisburg, Dresden, Dortmund, Bremen, Bochum, Bielefeld, Augsburg, Aachen Subject to governmental approval: Virtueller Campus, Stuttgart, Nürnberg, Münster, München, Mannheim, Mainz, Leipzig, Köln, Karlsruhe, Hannover, Hamburg, Freiburg, Frankfurt am Main, Essen, Düsseldorf, Duisburg, Dresden, Dortmund, Bremen, Bochum, Bielefeld, Augsburg, Aachen]
Study-AI Syntea
Deepen your knowledge with Syntea and learn demonstrably more efficiently. Ask questions about the script and test your knowledge - verified by teachers!
What awaits you in the dual study programme Wirtschaftspsychologie:
In your dual study programme in Business Psychology, the focus is on integrating psychological concepts into the practical business world and combining your work with management skills.
You will receive a broad and practical basic education in the field of business psychology.
You will be able to integrate psychological concepts into the practical entrepreneurial world and combine your work with management skills.
New: AI-Electives!
With our optional AI elective modules, you will learn everything you need to know about artificial intelligence during your studies and make yourself indispensable on the job market!
Learn everything from the basics of AI systems to prompting techniques*
We will discuss real use cases that you may encounter in your day-to-day work
Take the modules independently of your degree programme and still collect valuable ECTS Points
Become a specialist of the future! We are one of the first universities to offer you the best conditions on the labour market
*You can find more information on course content in the module handbook
You have questions on Dual Studies? Get to know us!
Dual study programme Wirtschaftspsychologie: Your career prospects
After graduating from the Business Psychology degree programme, a wide range of fields of activity open up at the interface between human needs and corporate goals. After completing your studies, you could work as a...
Some of our practice partners
Study fees? You can save them!
US$0
Private, state-recognised University
Highest quality teaching
Personal support
Your personal contact
Our free student advisory service will gladly help you find your optimal study programme.
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
In 5 steps to your Dual Studies programme
1. Apply online
Fill out our online application quickly and easily
Submit your application
Create password for IU application portal
Confirm e-mail address
2. go through application portal
Arrange an initial consultation with the student advisory
Complete your application
Have your CV generated automatically
3. Find your practice partner
Regular exchange with your personal study advisor
Find open positions at our practice partners in the IU application portal and register your interest
IU training to prepare for applications to companies
4. Sign contracts
We sign the contracts with your chosen company together
Your enrolment: We will take over as soon as all documents are available
5. Start your studies
The first step towards your career: Your future at IU International University (IU) starts now
Learn innovatively with the IU Learn app
Our study guides and lecturers will support you during your studies
Frequently asked questions about the bachelor Wirtschaftspsychologie
We have compiled the most important questions and answers for you here. If you still have questions, our student counselling office will be happy to help you.
Request free study brochure
Thank you for deciding to find out all about your study programme and IU International University of Applied Sciences. Request your study brochure here - free of charge and without obligation.
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Awards, accreditations and certifications
