Master Digital Transformation Management - Marketing & Vertrieb*

The marketing team is increasingly measured by how it supports sales. And the sales department itself? It needs digital support to satisfy customers at all levels. Thanks to your Master's degree in Digital Transformation Management with a specialization in Marketing & Sales, you have all the tools at hand to take on responsible tasks. For example as:

Do you want maximum self-determination in your studies and want to complete your Master's degree as flexibly as possible so that it fits perfectly with you and your current life situation? Then distance learning at IU International University of Applied Sciences offers you a lot of freedom and optimal conditions. In addition to various time models, you can also take advantage of an innovative mix of virtual campus, digital learning tools and an extensive online community. 

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In many companies, a highly qualified and internationally recognised Master's degree is still considered a basic requirement for taking on responsible management tasks. So if you want to make a career in senior management, you can hardly avoid a Master's degree. This is because, unlike Bachelor's students, you will have in-depth knowledge and special skills in a field of your choice. This difference is particularly noticeable when starting a career and when being offered positions at management level. This way, you will not only stand out from the crowd with your expertise, but also benefit from an above-average starting salary and excellent career opportunities. 

Your Master's degree in Digital Transformation Management - Marketing & Sales will prepare you to play a decisive role in shaping the processes and methods of digital transformation.  This primarily involves the intelligent collection of data, the creation of new value-added services and new digital business models. You will also learn how to use modern marketing tools that increase performance with high target group affinity and efficiency. You will also learn economic, technological and application-oriented perspectives complemented by the development of your leadership skills and soft skills so that you can later lead entire teams with the help of agile project management methods. 

Marketing departments are increasingly measured by how they support sales and sales needs digital support to satisfy customers at all levels. With your Master's degree in Digital Transformation Management - Marketing & Sales, you’ll have all the tools at hand to successfully position both companies and their products on the digital markets. As a digital consultant, you’ll advise the management on which communication and sales concepts can be used to achieve this goal, and you’ll know exactly how a modern e-commerce company can operate as efficiently and lucratively as possible. For example, through the implementation of a new e-commerce shop or the development of a digital sales strategy, which you’ll oversee as a Digital Project Manager together with your team.