

Master-Distance-Learning Marketing Management
During the Master's in Marketing Management, you will develop into a creative strategist who successfully stages products and brands.
Start your Master's online study programme in Marketing Management now
Social media, SEO, sales and more – become one of the experts for marketing management! Our 120 ECTS master’s programme is for holders of a bachelor’s degree in marketing who have a knack for modern online communication!
How your studies get you ahead:
You learn how to use innovative marketing tools.
You deepen your knowledge of marketing controlling, consumer behaviour and market research.
It prepares you for an international career in marketing!
Study flexible
Learn innovatively
State-recognised
Your study programme summed up
Study programme & degree
M.A., 120 ECTS credits
Language: en
Full-time or part-time, 100% flexible
Application & starting date
Start from today, Online application, no application deadline
Study duration & extension
Locations
Study programme independent of time & place, no mandatory attendance, innovative study tools available on online-campus, AI study assistant Syntea, exams online or at nearest examination centre
Study fees
Starting at 316€/month, depending on model
Current discount campaign
Recognition & Approval
Study program is state-approved, accredited & internationally renowned, 120 ECTS - EN: AR-Siegel, ZFU: 161116c
Apply now and start your studies within a few hours – or choose any starting date that suits you. You can try us out for 1 month without commitment. We only charge you for this month if you continue with us.
Your modules in the online learning programme Marketing Management
Your master’s programme in Marketing Management covers all the necessary basics. Courses such as “Online and Social Media Marketing”, “International Consumer Behavior”, “International Marketing”, “Digital Business Models” or “Leadership” familiarise you with common challenges. You will benefit from a variety of teaching formats and a high level of practical relevance. Completing case studies, best practice analyses or projects prepares you well for positions of high responsibility.

Echte Erfahrungen machen
Fit für den Berufsalltag: Im Modul „Marketing Project“ konzipierst Du eigenständig ein Produkt oder eine Dienstleistung. Dafür definierst Du alle Komponenten des Marketing-Prozesses: Du legst Deine Zielgruppe fest, definierst die Preisgestaltung und beschäftigst Dich mit der Kommunikation rund um Dein Produkt! Zusätzlich machst Du Dir um die Distribution auf dem Markt Gedanken. So gestaltest Du einen individuellen Plan für die Markteinführung Deines Produktes – und führst es zum Erfolg!

Mastering AI
Did you know? During your studies, you’ll have the opportunity to take our new AI elective*. It will teach you everything you need to know about AI and prepare you for tomorrow’s professional world.
*You can find more information in your module handbook.
Your professional future as an expert in Marketing Management
Your expertise in the field of Marketing Management opens up an exciting career with lucrative opportunities for advancement across all sectors. After graduation, you will be able to work, for example, as a ...

US$550
monthly
US$415
monthly
US$328
monthly
All our study programmes include the following services
Free trial month*
Opportunities to exchange with teachers and fellow students
Study and career coaching
Optional semester abroad
Online library with 60,000 E-books and access to Statista
Access to over 14,000 courses and 1,800 video tutorials via LinkedIn Learning
Access to MS Office and Speexx language courses
Eduroam internet access at over 20,000 locations worldwide
Holiday semesters and free extension for up to 12 months
Do you still have questions?
Our free student advisory service has all the answers for you! We take the time to advise you individually and without obligation.
Admission requirements
We make it possible: At IU International University you can start your desired study programme - without NC, state-recognised, with or without a general A-level!
Why IU is the best choice
Shape your studies your way
Plan your study routine however you like. You decide whether you prefer to study at night or during the day, at the library or in a cafe. You can even choose the start of your studies flexibly.
Easily organise your study routine
On your online campus, you're always up to speed. Here you organise your entire studies and find everything in one place – from digital scripts to an overview of your grades.
Deepen your knowledge individually
Deepen your knowledge interactively and suited to your learning style. With multimedia tools such as our AI study assistant, live sessions and learning sprints, you prepare better for your exams.
Take exams flexibly
Do you feel confident in the practice exam? Then sit your exam 24/7 online or at a location of your choice. In some courses, the final exam may be a workbook or portfolio.
Apply now and start your studies within a few hours – or choose any starting date that suits you. You can try us out for 1 month without commitment. We only charge you for this month if you continue with us.
Request free study brochure
What you get for free
Information on study content & electives
Information on career prospects
Information on financing options