Projektbeschreibung
The Live FM: Fan Monitor analyses perceptions and behavioural trends of music fans in Germany. It covers timely societal topics, which impacts the music sector. It includes, for example, technology innovation (FRT, AI and VR); sustainability, environmental and political issues; marketing and consumption behaviour; and more.
Cooperation partner: University of the West of Scotland
Publications/Conference Papers:
Live FM: Fan Monitor (2021): Analysis of attitudes and behavioral trends of music fans in Germany and Scotland (https://liveinnovation.org/download-the-live-fm-fan-monitor-2021-edition/).
Live AM: Artist Monitor (2020): Analysis of attitudes and behavioral trends of music professionals in Germany during the Covid-19 pandemic (For download: https://liveinnovation.org/artist-monitor/).
Live FM: Fan Monitor (2020): Analysis of attitudes and behavioral trends of music fans in Germany and Scotland during the Covid-19 pandemic (https://liveinnovation.org/fan-monitor/).
Projekthomepage
The project started in 2020 and reports are published annually.