Prof. Dr. Damian Leschik

Artificial Intelligence in Marketing uses technologies to improve and automat decisions based on customer data, data analysis and other observations. Current use cases include: natural language processing, decision making and prediction of future customer behavior. How can Marketing be further developed using AI and what new use cases can AI realize in Marketing?

https://marketing-io.org/artificial-inteligence

Neuromarketing helps to better understand the consumption and decision-making behavior of people by means of different methods of brain research. How can neuromarketing help to better understand the effect of Social Media like Instagram on consumption and decision-making behavior of people?

https://marketing-io.org/neuromarketing

Cooperation with Prof. Dr. Francisco Tigre Moura

Cooperation with Prof. Dr. Francisco Tigre Moura

Leschik, D., Rossberger, R., & Oczkowski, E. (2020). M&As in Germany: Measuring success for the pharma and biotech industries. Journal of Business Strategy, https://doi.org/10.1108/JBS-07-2020-0153

Leschik, D. (2017). Assessment of Post-Merger and Acquisition Success Factors for Small- and Medium-Size German Pharmaceutical and Biotechnology Companies.

Kops O., Leschik D., Schüttler A., Sembries S., Pungor E., McCaman M., Grob T., Kohne F. (2013). Method fort he manufacture of recombinant DSPA alpha1. Application EP-2558580-A2